If you’re a business owner, the idea of digital marketing can be intimidating because there are so many different types of strategies and channels to choose from. But here’s the good news: there are also many ways to grow your business with digital marketing that are more affordable than you think! In this article, we’ll break down the top five types of digital marketing strategies you can use to drive leads and sales for your business today, even if you don’t have lots of money to spend or aren’t tech-savvy yourself.
Search Engine Optimisation (SEO)
If you’re starting a business, or looking to expand one, your website is going to be your primary marketing vehicle. You want it optimised for search engines—so that people can find you when they’re looking for a solution that fits your product or service.
SEO is an ongoing process: what works today won’t work tomorrow because Google and other search engines change their algorithms all the time. It also requires an investment of money as well as time, so you should be sure it will meet your company’s goals before investing in SEO.
If you run a brick-and-mortar business, SEO isn’t particularly useful because there’s little connection between customers searching online and coming into stores. However, if you sell products or services online, SEO can drive lots of traffic to your site. And once visitors are on your site, SEO makes it easier for them to make purchases.
SEO includes tactics like keyword research (to determine which words are most commonly used by potential customers), content creation (including blogs and articles), link building (getting links from other sites), social media promotion (such as Facebook ads), and more.
Search Engine Marketing (SEM)
Digital marketing strategies can be a great way to boost awareness and drive interest in your brand. For example, SEM is one digital marketing strategy that lets you tap into search engines (like Google) to help attract more visitors.
SEM includes search engine optimisation, which helps ensure that when people do a search for terms related to your business—like your name or product—your website will come up higher than others for that keyword phrase.
SEM also includes pay-per-click advertising, which lets you show an ad alongside results on various online platforms (including social media) when someone does a search related to your business. This can include text ads, image ads, and video ads, so if it makes sense for your brand, there are plenty of options out there.
Email Advertising
Email advertising is one of the most powerful digital marketing strategies available, but it can be expensive. Make sure your email ads are relevant and clickable, or you’ll lose money. When people open your email, think about what they want or need at that moment.
If you just sold a product or service, for example, consider including a discount code for similar items in your email. If you notice people aren’t opening your emails or clicking on links inside them, focus on being timelier and giving subscribers the content they want when they want it. For example, if you sell clothes online, send an email during the back-to-school season with tips for parents on how to shop for their kids.
Online PR
Creating a great brand story is one of the best ways to generate interest in your business online. If you’re just getting started with online PR, it can be hard to know where and how to start.
Here are five digital marketing strategies that will help you grow your business online:
1) Create an editorial calendar
2) Make connections with industry influencers
3) Establish thought leadership
4) Join social media groups
5) Host webinars.
Video Marketing
Unlike other types of digital marketing strategies, video marketing takes your business directly into people’s homes. There are videos on TV and advertisements on websites, but video marketing takes it one step further by allowing you to communicate directly with consumers.
If you haven’t already done so, it’s a good idea to develop a corporate-style brand video for your company. That way, when you need to create a video for social media or another ad campaign, you can easily develop one within your current brand guidelines. For example, if your company sells both business services and software programs through inbound leads and outbound cold calls, you can make sure all videos use the same voice-over and style (similar color scheme) across all platforms.
Content Marketing
What is it and Why It Works?
Content marketing can be described as a way to build trust with your customers by delivering relevant, quality content. No matter what industry you’re in, having quality content on your website or other platforms will increase traffic and help you convert leads into paying customers.
If you are thinking about using a digital marketing strategy for your business, take a look at these top five types of strategies: Content Marketing, Pay-Per-Click (PPC), Search Engine Optimisation (SEO), Email Marketing etc.
RankRush is a full-service digital marketing company in Wellington and Christchurch. We provide Digital Marketing services like Google Ads, SEO, Website Design, and Website Development. Get a free consultation today.
